We’ve just read Dave Trott’s excellent book, Predatory Thinking, only to discover that he’s told a story about how Perry presented his brand concept for Gü to James Averdieck. What an honour! It’s entitled “THE TRAIN IS LEAVING THE STATION” Here’s his story… My wife is an art director. Recently she went to The Marketing Forum. Being a creative, she expected to be bored by lots of case histories, graphs, charts, numbers. But one client told an amazingly creative story about the birth of a brand. It started when he... Read The Rest →
Sometimes people put their finger on something and it needs no more explanation. This is one of those moments. The same theory could be applied to business owners and their employees perhaps? Thought provoking stuff!
Our Cuban coffee e-commerce website has just launched so you can now order Alma de Cuba online and send it to your friends. So, if you know any coffee fans why not send them some? The only problem is that packaging is almost to good to open (but we would say that wouldn’t we?). Pop along to http://www.almacuba.com and see what you think.
A very exciting day today. We’ve received the first pack of our new Cuban coffee! We’ve been working with Phillip Oppenheim, David Matthew + Peter De Bruyne to restore Cuba’s coffee industry. We named it Alma de Cuba, which means “Spirit of Cuba” and are launching it in the next couple of months across the globe. Watch this space!
We’re delighted to announce the birth of another big fish branded startup, Digby Fine English. It’s a brand of top notch English sparkling wine that’s been created by two chaps, Trevor Clough and Jason Humphries. Their vision was to create a properly English fine sparkling wine that would rival the likes of the big French players when it came to quality as well as style. The name, design scheme and positioning was all inspired by great English inventors, hence the slightly offbeat still life subject matter. Have a look at... Read The Rest →
It’s a sad day here at big fish. The lovely Tor Somers is spending her last day as Perry’s PA and Office Administrator. We had a big send off last night for her, which might explain why today has been a little slower than usual at big fish. We also bumped into the legendary Vivienne Westwood who was inspirational.
There’s something rather special about being able to enjoy the fruits of your labour. This is the Yeo Valley cookbook, which we created with Sarah Mayor (a Yeo family member) and Quadrille Publishing. It’s a stunning insight into life and food at Yeo Valley with photographs by Andrew Montgomery who we commissioned alongside Debbie Major to shoot and style the recipes. This Sunday, we cooked up one of the delicious recipes from it using some of Tim Mead’s homemade cider and local Somerset pork. It’s a visually stunning book, which... Read The Rest →
Adam Morgan interviewed Perry on the concept of marketing without the use of traditional advertising. Perry’s been pretty adamant for years now that TV advertising has robbed brands of more effective means of creating awareness, consideration and trial. Ironically is has actually prevented some brands from growing. This is particularly topical, as, since this interview, Dorset Cereals have just launched a TV advert and are running a test to see if it works. Our money is that it won’t make a jot of difference, but how wonderful it is to... Read The Rest →
You may have seen Perry on the prime time BBC series “High Street Dreams” which was hosted by Jo Malone and Nick Leslau. We were asked by the BBC to brand Beryl’s knitwear business. Our advice was to position it at the premium end of the market and came up with “Knitted by the Nation”. It focussed on the core essence of her brand because Beryl produces high end merino wool fashion accessories, which she has knitted for her by grannies and knitting clubs all around Britain. We setup and... Read The Rest →