We’ve re-branded CherryGood - an uber healthy drink made from, yes, you guessed it, Cherries! Cherries are incredibly clever. They’re full of anti-oxidants (17 to be precise) and packed with goodness. We took it from being healthy and functional to health and FUN-ctional. Have a look at the before and after below.
There’s something rather special about being able to enjoy the fruits of your labour. This is the Yeo Valley cookbook, which we created with Sarah Mayor (a Yeo family member) and Quadrille Publishing. It’s a stunning insight into life and food at Yeo Valley with photographs by Andrew Montgomery who we commissioned alongside Debbie Major to shoot and style the recipes. This Sunday, we cooked up one of the delicious recipes from it using some of Tim Mead’s homemade cider and local Somerset pork. It’s a visually stunning book, which... Read The Rest →
Adam Morgan interviewed Perry on the concept of marketing without the use of traditional advertising. Perry’s been pretty adamant for years now that TV advertising has robbed brands of more effective means of creating awareness, consideration and trial. Ironically is has actually prevented some brands from growing. This is particularly topical, as, since this interview, Dorset Cereals have just launched a TV advert and are running a test to see if it works. Our money is that it won’t make a jot of difference, but how wonderful it is to... Read The Rest →
You may have seen Perry on the prime time BBC series “High Street Dreams” which was hosted by Jo Malone and Nick Leslau. We were asked by the BBC to brand Beryl’s knitwear business. Our advice was to position it at the premium end of the market and came up with “Knitted by the Nation”. It focussed on the core essence of her brand because Beryl produces high end merino wool fashion accessories, which she has knitted for her by grannies and knitting clubs all around Britain. We setup and... Read The Rest →