Abra-ca-debora ← Back to the portfolio
When Jan Boers called us to talk about branding ready-to-eat pancakes, we were initially a bit sniffy. However, when we tried them we were hooked. We were given a brand called Woodside Farm, which looked just as you’d expect ready-made pancakes to look – so we advised them that things needed to change radically to achieve their goals.
We did some insight work and identified a problem, which we called “repetitive supper stress” (RSS). Mums will know what we mean. It’s that moment when you think “I’ve run out of ideas of what to cook for the family and it’s stressing me out.” That’s when our newly named heroine, Abra-ca-Debora, comes to the rescue and cures your RSS with her magic pancakes. We made her “The Supper Conjure-Upper”. She’s Dutch, because Holland is the home of pancakes and our clients are from Holland. Simple, really.
The packaging had to be easy-to-see on shelf, low stress, fun as well as informative and do justice to the deliciousness of the products. The whole rebrand was a master stroke thanks to a great client with an open mind, and it achieved a massive uplift in distribution as well as rate of sale.