Deliverance ← Back to the portfolio
We were lucky enough to be there when Deliverance started, and worked with Pat Reeves and Rohan Blacker to help create the proposition back in 1996. It was a true game-changer back then and has influenced a vast array of subsequent food businesses. The business was sold to Active Private Equity in 2004 who decided to rebrand it. Unfortunately, the rebrand failed so they called us back in to help. We rationalised their entire offer, with new packaging, copy, photography and menu design. We’re delighted to say that the business rallied as a result.