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We were introduced to the most incredible wild Alaskan salmon and wanted to create a brand that was sure to do it justice.

The brief for Leap was all about simplicity, sustainability and letting the salmon speak for itself, so we created a beautifully pared-back design that was both wild and elegant at the same time, and gave it a name that evoked the energy and spirit of these incredible, free-swimming fish.

This was about getting people to stop and think about the fish they eat, helping them to appreciate everything it takes to get it to the plate and to enjoy the salmon in all its stunning wild glory.
www.leapwildsalmon.co.uk

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