Pooky ← Back to the portfolio

We’ve worked with Pooky founder Rohan Blacker on many projects over the last 20 years, including the creation of brands such as Deliverance and sofa.com. This time, serial entrepreneur “Ro-bags” has brought his unique approach to the world of decorative lighting. Pooky makes beautiful lamps and lampshades and sells them at refreshingly non-idiotic prices. Obvious, you’d think, but no one else was doing it. 

We helped start up and brand the company, establishing the proposition and creating photography, illustration and tone of voice. Pulling these elements together, we set about developing an ecommerce website, where our job was to reflect the revolutionary simplicity of the concept and then to show the lamps in the (ahem) best possible light. 

Job done, we think – but judge for yourself at pooky.com

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