Whole Earth ← Back to the portfolio
Whole Earth Foods came to us in 2013 with a problem: they had a brand with a fabulous back-story and a host of scrumptious products of the highest quality –including a range of peanut butters with a loyal following among foodies and health nuts alike.
But their packaging was emotionless, and didn’t in any way reflect the company’s super history, or the loveliness of what was hidden inside its boxes and jars. Our challenge was to help more discerning nut-lovers discover the brand by creating beautiful, inviting packaging with bags of personality.
Whole Earth believes in taking the finest, ethically-produced ingredients and doing as little with them as possible to make delectable food that that’s bursting with natural goodness. So, we drew inspiration from the natural world, working with rugged textures, vivid colours and striking imagery that evoke nature at its best and reflect the beautiful simplicity of Whole Earth’s products.