Yeo Valley ← Back to the portfolio
The Meads asked us to rebrand their family business in 2011. It was founded 50 years ago by Roger and Mary Mead on their family farm in Blagdon, Somerset, and has grown to become Britain’s leading organic dairy. By simply following their hearts and doing the right thing, they created a true challenger brand that conventional dairies just couldn’t emulate. Our job was easy. We merely had to help them tell their story to the world, ensure the things they made looked as good as they tasted and build a direct relationship with their consumers.
This is an ongoing, long-term project which we’re delighted to say has already shown some significant successes. Having rebranded the business, redesigned their entire range of over 145 products, relaunched their digital communications and introduced a sales promotion plan we’re delighted to see sales and distribution are climbing steadily. Our core focus since the relaunch has been building a direct relationship with their consumers who are incredibly loyal. We also run their affiliate schemes, so if you are interested in working with us please click here.