Perry Haydn Taylor

Perry is the founder and creative director of big fish.

He’s spent the last 25 years specialising in helping entrepreneurs to develop challenger brands. He’s a firm believer that it “takes one to know one” and is a fanatical entrepreneur himself. He has invested in and helped start a wide range of businesses including Biscuiteers, Cornishware, sofa.com, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Grub Pies, Posh Paraphernalia, Mr. Bunbury, Swamis and The Groovy Love Foundation. He is also a shareholder in and advisor to the British clothing company, Boden. In the early days, a couple of these businesses catastrophically failed, which Perry cites as the most valuable experience he’s ever had.

Prior to starting big fish in 1994, he was a freelance designer at the BBC, Unilever, United Newspapers, The Guardian, Ian Logan and Michael Peters. He attended St.Martin’s School of Art and Marlborough College, where he met two of his business partners Lisa Clark (Dennis) and Bill Barlow.

Today, Perry advises clients on brand strategy, design, new product development and marketing. His experience spans a wide range of disciplines across various design and marketing channels, from digital media to print, packaging, photography and moving image.

Over the last 20 years he has worked with a vast range of different businesses from large corporates like Unilever, Coca-Cola, WHSmith and Mothercare to privately owned challengers like Yeo Valley, Boden, Gü, Deliverance and Dorset Cereals.

He’s a firm believer that life’s too short to settle for second best, in enjoying every day and that typography should be made part of the national curriculum. He’s even named his three daughters after typefaces.

You can follow Perry on LinkedIn, Twitter and Instagram.