Alma de Cuba ← Back to the portfolio
In the 1940s, Cuba was the world’s biggest exporter of coffee, shipping 20,000 tonnes of beans every year. But then came the Revolution and with it a sure and steady decline in production. By 2012, Cuban coffee, once the world’s favourite, was on its knees, and it looked like nothing could save it.
Some old pals got together to restore Cuban coffee to its rightful place and asked us to help with the branding, but we were so impressed, we ended up investing in the business and becoming partners, too.
We came up with the name Alma de Cuba (soul of Cuba) and channeled the spirit of Cuban folk art (via our resident Latin American illustration genius) to create an evocative design scheme which, hopefully, has just as much soul as the coffee itself.