Dorset Cereals ← Back to the portfolio
Langholm Capital approached us before acquiring the business and asked us what we thought of Dorset Cereals. We loved the cereal but the packaging was invisible and made the product look more at home in a pet store than the top shelves of Waitrose’s breakfast cereals. We rebranded Dorset Cereals in 2005 and have been retained by them ever since. Apart from the rebrand and packaging, we created a fabulous website with sales promotions, online games and competitions which have helped Dorset Cereals keep their consumers royally entertained over the years. Check it out here at www.dorsetcereals.co.uk
We managed to help them grow without any above-the-line advertising by recruiting over half a million subscribers who have registered on their website to regularly receive communications. The business has since been sold twice after we rebranded it for an estimated £45 million and is now owned by Associated British Foods with whom we still work today.