Emily Fruit Crisps ← Back to the portfolio
Emily and Alex discovered fruit crisps on their travels in the Far East, where these delicious nibbles have been selling like hot cakes for years. They decided to introduce them to Europe and asked us to help brand their new business, which uses a special vacuum-fried process to preserve the goodness of the fruit while also creating an amazing crunch.
Emily Fruit Crisps are aimed at anyone with a sweet tooth and a sense of style, especially if they’re looking for a healthier alternative to the usual mid-morning and afternoon pick-me-ups. For Big Fish, the aim was to create a packaging scheme that would delight consumers and encourage them to carry around the packs and leave them out on their desks with pride.
And why did we call them Emily? You’ll need to read the back of the packs to find out…