Freddie’s Flowers ← Back to the portfolio

Partnering with our old friends from Abel & Cole, we helped create the UK’s first direct-to-consumer, premium flower delivery service – a beautifully simple, one-SKU business.

We’re proud to be equity partners in the business, and from day one we shaped the model, built a brand narrative around the wonderful Freddie, designed them a brand identity, developed their ecommerce system, and helped them with their early marketing.

The business has gone from strength to strength and now, five years on, is delivering tens of thousands of boxes a week and turning over £25m – and still with that super-simple model.

www.freddiesflowers.com

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