Mrs Crimble’s ← Back to the portfolio
Mrs. Crimble’s came to us with a dilemma. They made scrumptious snacks that just happened to be free from gluten, but that considerate gesture had seen them relegated to the dreaded “Free From” aisles of supermarkets up and down the country. How could they break free and get their delicious macaroons, crackers and cakes into the hands of everyone, not just the gluten-avoiding?
The answer was to turn to Mrs. Crimble herself. Cardigan-wearer, Mazda MX-5 driver, spoon; she – along with her hen-pecked husband Geoffrey – gave the brand the personality it always deserved, and allowed Mrs. Crimble’s to escape their gluten-free niche.