Pots & Co ← Back to the portfolio
Pots & Co make delicious, handmade puddings. Julian, their founder, asked us to give his packaging a makeover. However, he asked us not change the logo. We disagreed with him as our instincts told us his entire brand needed re-thinking as well as the packs.
So, we asked our online research club members what they thought. We discovered that they were aware of the products, but couldn’t recall the name of the brand. We used these and other insights to develop a new creative brief and design strategy for Julian.
We made the brand name the priority, easy to read and recall, and developed a shield icon that literally stood out on shelf physically! (The flap sits an angle off the packs so consumers can’t help but see it stand out).
The range was large and needed a clear and simple architecture to make it easy to navigate. The rest should speak for itself. After all, the proof is in the pudding as they say!
Find out more on the website we created for them.