Roberts ← Back to the portfolio
The Roberts family came to us looking for a new brand for a new generation. Having looked at the market we realised that everyone else was looking backwards, whereas the Robert’s family were all about looking forward. Their vision was all about innovation and ‘baking new ground’ in their concept kitchen. So we positioned them as The Next Generation Bakery. Their rallying cry? “Embrace the new!”
We developed a new positioning, brand identity, packaging scheme and website which we launched in Autumn 2017.