Thomas Fudge’s ← Back to the portfolio
We rebranded Fudge’s back in 2012, positioning the Fudge family as bakers of the world’s most remarkable biscuits. Five years later, they asked us to refresh their identity and simplify it to compete with some of the larger players in the category.
We decided to focus on ‘the art of indulgence’ and created simpler, bolder, brighter packs. We shortened the brand name to make it more memorable and put their remarkable baking back in the spotlight.