WOMAD ← Back to the portfolio
We were asked by the team over at Real World to look at their festival brand. WOMAD is a festival and stands for World of Music, Arts & Dance. It was founded in the UK by Peter Gabriel in 1989 as a place for artists from around the globe to gather, perform and be discovered. It is one of the only festivals that has been exported all around the world. We observed that, although the name was an acronym, people didn’t really get what it was all about. We came up with the strap line “The World’s Festival” and developed a design scheme that could literally travel the globe.