Yeo Valley ← Back to the portfolio
The Meads asked us to rebrand their family business a decade ago in 2011 and we are still working on new challenges together.It was founded 50 years ago by Roger and Mary Mead on their family farm in Blagdon, Somerset, and has grown to become Britain’s leading organic dairy, with a strong commitment to regenerative agriculture and biodiversity.. By simply following their hearts and doing the right thing, they created a true challenger brand that conventional dairies just couldn’t emulate. Our job was easy. We merely had to help them tell their story to the world, ensure the things they made looked as good as they tasted and build a direct relationship with their consumers.
Our first project was to rebrand the business, redesigning their entire range of more than 150 products and relaunching their digital communications.
Having rebranded the business, redesigned their entire range of over 145 products, relaunched their digital communications and introduced a sales promotion plan we’re delighted to see sales and distribution are climbing steadily. Our core focus since the relaunch has been building a direct relationship with their consumers who are incredibly loyal. We built a bespoke world-leading loyalty scheme for them, Yeokens, that has now almost a million consumers banking 100m Yeokens a year – and spending twice as much on Yeo Valley as a result.
Looking to the future, which will shape their direction and all our future work with them.