Perry Haydn Taylor

Perry is founder and chief stoker of big fish.
He’s spent the last 30 years helping entrepreneurs to develop startup mentality brands. He’s a firm believer that it “takes one to know one” and is a fanatical entrepreneur himself. He’s also an avid climate campaigner who believes that all business should be a force for good.
Perry advises clients on strategy, innovation, marketing and climate consideration.
He’s invested in and helped start a wide range of businesses including: Biscuiteers, Cornishware,, Pooky, Freddie’s Flowers, Tiba Tempeh, Howdah, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Grub Pies, Mr. Bunbury and The Groovy Love Foundation. He is also a shareholder in and advisor to the British clothing company, Boden. In the early days, a couple of these businesses failed catastrophically. Perry cites this as the most valuable experience he’s ever had.
Before starting big fish he was a freelance designer at the BBC, Unilever, United Newspapers, The Guardian, Ian Logan and Michael Peters.
He attended St.Martin’s School of Art and Marlborough College, where he met two of his business partners Lisa Clark (Dennis) and Bill Barlow.
Over the course of his career he’s worked with a wide range of different businesses ranging from large corporates like Coca-Cola, Unilever and Mothercare to privately owned challengers like Yeo Valley, Boden, Charlie Bighams, Gü, Giovanni Rana and Dorset Cereals.
He’s a firm believer that life’s too short to settle for second best, in enjoying every day and that typography should be made part of the national curriculum. He’s even named his three daughters after typefaces.
You can follow Perry on LinkedIn.