Sign up to our research club « big fish® – branding, design + marketing consultants

What's your first name?*
What's your last name?*
Email*
What's your postcode?*
Is that in a city, town, village, or the middle of nowhere?
- City
- Town
- Village
- Middle of nowhere
If you don't mind us asking, what's your date of birth?
Do you have children? If so how many?
- None
- 1
- 2
- 3
- 4
- 5+
And how old are they?
- Tiny tiddlers (<5)
- Hell raisers (5-10)
- Troublesome preteens (10-14)
- Nearly there! (15-19)
- Long gone (20+)
And do you have any pets?
- None
- Dog
- Cat
- Other
What's your current relationship status?
Which gender do you identify as?*
- Male
- Female
- Transgender
What's your household income? (You don't have to tell us if you don't want to!)
- Less than £30,000
- £30,000 – £49,000
- £50,000 – £69,000
- £70,000 – £99,000
- £100,000 +
- I’d rather not say

Where do you buy…

You don’t need to click them all, just the ones you use!

How many people are in your household?
How much do you spend on household groceries (food + booze) per week?
And how much do you spend on eating out per week?

When buying food, please tell us which three of the following concerns you think most about?*

	Essential	Important	Not Bothered
Time – speedy cooking, speedy eating
Money – cost conscious
Ingredients – quality, no compromise on deliciousness
Health – clean eating is key
Provenance – traceable
Ethics – organic, sustainable, working conditions, fair trade
Design – the design of the packaging and product, what it says about me when it sits on my kitchen counter

How techy are you?
- I’m one with my computer
- I can just about find my way around an iPhone
- What’s an app?
Pick your perfect Sunday
- Boozy brunch / big fry up
- Spinning class
- Walk in the countryside
You're having pasta. You…
- make a sauce
- buy a sauce
Your life is more
- Long hours
- Long weekends
How do you feel about ethically sourced and produced foods…
- I’m cynical of these things
- I’m largely apathetic
- I buy ethical when I can
- I will always buy the ethical option!
Are you…
- Vegan
- Vegetarian
- Flexitarian
- Out and out unashamed carnivore
Pick one!
- Night on the town
- Night in with a movie
How often do you exercise?
- Every day!
- 2- 4 times a week
- That’s not really my thing…
Which one do you spend more money on?
- Things
- Experiences
When buying food, how relevant is the packaging?
- Paramount – My choices say something about me and I want to be able to display the things I buy
- Relevant – I am often swayed by the packaging, but it isn’t the main concern
- Not important – It’s what’s inside the packaging that counts, and I buy on price or flavour first
Where do you get your news from?
- Social Media
- Television
- The Guardian
- The Daily Mail
- The Daily Telegraph
- The Sun
- The Week
- Other
Would you say you are more…
- Rational (decisions made by the head)
- Emotional (decisions made by the heart)
Are you happy for big fish to get in touch with you via email?*
- Yeah!
- No, why am I here?
IMPORTANT! PLEASE READ BEFORE TICKING!*
- Yes, I understand that by being part of the Research club, big fish will contact me from time to time
ALSO IMPORTANT! PLEASE READ BEFORE TICKING!*
- Yes, I understand that by being part of the Research club, big fish will sometimes share my information with carefully chosen trusted third parties
Those companies would love to contact you with interesting stuff. Are you happy to hear from any of our clients?*
- Yes please!
- No thanks
Is there anything else you'd like to tell us?

	Most of your food	Some of your food	Food every now and then
Tesco
Waitrose
Co-op
Morrisons
Sainsbury’s
M&S
Aldi
Lidl
Asda
Wholefoods
Ocado
Budgens
Amazon Fresh
Local delis / specialists
Farmers markets
Meal kit delivery services
Veg boxes